Juice WRLD's one of the hottest young artists in the game right now, and what's even rarer, he's earned his popularity through music rather than viral antics. "Lucid Dream" was one of the hottest records of 2018, dominating the charts and streaming services. After releasing his latest project, Death Race For Love, he's now plotting on bigger things with a newly signed deal.
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Although it was previously reported by Pollstar in December, Billboard confirmed that Juice WRLD has signed with talent agency, WME. Juice now joins an elite list of A-List celebrities which include Drake, Kendrick Lamar, Snoop Dogg, Childish Gambino, and many others.
Andrew Lieber of MAC Agency, who previously represented Juice WRLD, said that the artist's management team -- consisting of Lil Babby, G-Money, and Pete Jideonwo -- told him in order to bring him along, he'd have to dissolve his company.
“It was a tough call for [Juice WRLD’s team] to make,” he said. “For me to stay on as his agent I would have had to dissolve my agency and move to one of the bigger building agencies. I chose not to do that, it was an easy decision for me.”
Juice WRLD has already had a pretty big year so far. Not only did he release his chart-topping album, Death Race, but he also opened up for Nicki Minaj in Europe. He's currently touring arenas and auditoriums with Ski Mask The Slump God.
About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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